Green Events and innovations is a partnership with not-for-profit sustainability specialists AGF and the International Live Music Conference (ILMC) which is the world’s leading platform for the touring and festival sectors. And while GEI is typically held as a standalone event, the 2022 edition took place inside ILMC, inviting 1000+ of the world’s top promoters, festival organisers and artist representatives to attend. Future Festival Tools partners Holger Schmidt (GO Group and YOUROPE) and Chiara Badiali (Julie’s Bicycle) talked about our project as part of their session that focused on European cooperation and how we can strengthen the industry by working together.